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Do You Care If Your Reality Fashion Shows Are Fake?

163 months ago


Photo: Getty Images

Like we mentioned the other day, there’s no shortage of fashion based reality television shows hitting networks this fall.  Project Runway, America’s Next Top Model and even (in some ways) The Hills, set off a spate of imitators and as fashion embraces the internet and becomes more accessible there’s an increasing demand for an inside look at this seemingly glamorous industry. Some shows, like Joe Zee’s All on the Line, really do document reality. Real designers meet with real buyers and editors for truthful discussions about the very real future of their brands while others, like The Hills, put real people in contrived situations, throw in some guidance and in-front-of-the-camera advice and just let the cameras roll.  But when the whole thing is fake—or the most important parts—do you even want to watch? Fashion Star, the Project Runway-like competition Elle Macpherson’s hosting on NBC, features a panel of judges that includes reps from both H&M and Saks Fifth Avenue. They’re supposed to be buyers, and the show is calling them buyers, but Nicole Christie is actually the Director of Communications for H&M in North America and Terron E. Schaefer is the Executive Vice President of Saks—you don’t have to work in fashion to know that a buyer and a marketing officer do very different things. (The third buyer, Caprice Willard, really is a buyer for Macy’s.) Do you care if so little of the show is based in reality? Or will you watch anyway?
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