Photo: Gucci

If when we say beach you say, “St. Tropez” instead of “Far Rockaway,” and if you’re headed to the Hamptons this weekend instead of the Poconos, and if the sight of interlocking G’s gets your heart rate up, get excited. Gucci’s parking their yacht, customized by Creative Director Frida Giannini, at the Sag Harbor Cove Yacht Club this weekend. The Aquariva, which clocks in at 33 feet, was built in honor of the brand’s 90th anniversary and they’re taking it on a world tour to celebrate. You can make an appointment to see it while it’s here. Or, if you have $750,000, you can just buy it and take your own trip around the world. Don’t forget your accessories!

Photo: courtesy Beckerman Bite Plate

Sorry Kardashians, the Beckerman sisters are the hottest new it-sibs, and they’ve got an edgy indie style to prove it. They’ve risen to fame thanks to their daily style blog, Beckerman Bite Plate, and have collabed with brands like Nine West, H&M, and Uniqlo. In one of the site’s latest updates, Caillieanne Beckerman looked country-cute, twisting her hair into a lovely milkmaid braid. Don’t get distracted by this style’s name- this braided hairstyle isn’t just for farm girls. In fact, it’s been seen on some of our favorite, glamorous celebrities, from Elle Fanning to Drew Barrymore, Zoe Saldana to Mary-Kate Olsen, Nicole Richie to Lauren Conrad… the list just goes on and on.

Mercedes-Benz Fashion Week, Photo: Patrick McMullan

Some of you may have experienced New York Fashion Week from the comfort of your couch or perhaps snagged a chance to help backstage, but you will never experience the fashion world’s most celebrated weeks of the year like this. The New York Fashion Week documentary, ‘The Tents,’ provides a full 360-view of the glamorous and not-so glamorous the fashion industry can be. While the documentary covers the creation of Fashion Week by the CFDA back in 1993, to the new IMG ownership, and to present day, it also reveals behind-the-scenes footage from fashion pioneers, designers, and prominent figures in the fashion industry—not to mention, hilarious commentary from fashion stylist and personality Robert Verdi, to the queen of simplicity and comfort, American designer Donna Karan.

The finalists for the 2011 CFDA Fashion Fund have been announced, and wow are they good.The fund was set up eight years ago to support the most promising up-and-coming designers with grants and mentoring, and the winner receives a hefty $300,00 (not to mention bragging rights), while the two runners-up receive $100,000. Past winners Jack McCollough and Lazaro Hernandez of Proenza Schouler will be making the final decision in November, along with Diane Von Furstenberg, Reed Krakoff, Jeff Lyons, and others. The selection of has been whittled down to menswear designers Antonio Azzuolo and Carlos Campos, jewelry designers Pamela Love and Soraya Silchenstedt, and womenswear designers Joseph Altuzzara, Shane Gabier and Christopher Peters of Creatures of the Wind, Michelle Ochs and Carly Cushnie of Cushnie et Ochs, Alexa Adams and Flora Gill of Ohne Titel, and Max Osterweis and Erin Beatty of Suno. Check them out below! And tell us, who do you think should win?

Antonio Azzuolo

Photo: Mert & Marcus for Giorgio Armani

Armani’s given us the first look at fall’s Giorgio campaign. It stars a pretty elegant looking Sasha Pivovarova in a mauve fur with an orange python bag. Mert and Marcus also shot Diego Fragoso, the Brazilian model who just covered the spring/summer edition of Hercules and walked everything from Mugler to Louis Vuitton during men’s fashion week. Click through to see!

Marchesa AW11. Photo: Imaxtree

Now that nearly everyone in fashion is on Twitter, Tumblr or some other online-meets-social media outlet, it’s become quite hard to keep a secret. Last night, stylist Tabitha Simmons let spill that Marchesa would be staging a proper show this season. She tweeted, “Now going to see the Marchesa collection! Can’t wait as they are having a show this season. I will keep you posted.” Georgina Chapman and Keren Craig have been staging simple, elegant presentations in the Chelsea Arts Museum for years.   Models usually stand still in Marchesa’s ornate dresses and sky high heels built in collaboration with Christian Louboutin, often on top of pedestals or boxes. Though anyone who’s watched a red carpet on TV has seen a Marchesa dress in motion, watching them move down a runway, on professional models, will be a totally new experience. If this is the kind of news coming out of fall fashion week, it will be slightly easier to bid summer farewell.

Photo: Retna

Who: Emma Stone
What: Crazy, Stupid, Love premiere at New York City’s Ziegfeld Theater on July 19
Wear: Tom Ford black lace dress, gunmetal Christian Louboutin pumps, Fred Leighton earrings and ring, Salvatore Ferragmo clutch (not pictured)

Emma Stone stepped out in style for the star-studded premiere of her latest film, Crazy, Stupid, Love at Ziegfeld Theater in New York City last night. The actress (and ELLE’s July cover girl), whose career has been on fire with movies like Easy A, wore a retro-looking black lace dress from Tom Ford’s fall 2011 collection. Her modified version of the elegant frock transformed it perfectly for the red carpet and easily made others forget her young age. Stone opted for clean accessories, wearing  simple Christian Louboutin gray and black pumps with chandelier earrings and a three diamond square ring. Her sideswept hair and rouge lipstick shade polished off her classic ensemble.

Photo: Warped Tour, Retna

Ahhh summer music fests (or any live music for that matter)…there’s literally nothing better. The first thing you’ll realize about any concert with a crowd, however, is that well, there is absolutely no etiquette. It’s every man (or girl) for himself out there. Concerts can get tough, especially if you want to get as close to the stage as possible. After all, your favorite singer did stare into your eyes at last year’s venue (OK we know—the band can’t see anyone because of the lights blinding them on stage, but a girl can dream). With an upcoming rock fest in tow—Lollapalooza (Aug 5-7; check out how you and a friend can win tickets)—there’s no better time to start gearing up. Whether you are raging with Dead Mau5, moshing to Death From Above 1979, swaying along with Two Door Cinema Club, or rapping to Kid Cudi, we’ve rounded up ten show survival tips for that flawless sing-until-you-can’t-sing-anymore summer concert experience.

We’ve become so accustomed to seeing Lady Gaga in the most ridiculous outfits that we’re not even sure if she owned any “normal” clothes. She seems hardly human: Gaga is hardly ever seen without her 10-inch backless heels, mesh catsuits, blue wig, spiky shoulders, McQueen armadillo shoes, or some other crazy concoction. The girl’s gotta own a pair of Converse at least. In our research, we’ve managed to dig up a few of Lady Gaga’s most normal outfits. Granted their weren’t many, but here’s what the Queen of Pop looks like without the crazy ensembles and makeup. These extremely random occurrences are definitely only a once-in-a-blue-moon occasion. Here she is getting out of a car wearing laced up boots and denim shirt. We love this casual yet edgy outfit choice!