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In today’s weird music-meets-fashion news, Soulja Boy’s named his new EP after Bernard Arnault. Arnault, who is the chairman and CEO of LVMH and oversees Louis Vuitton, Dior, Céline and Marc Jacobs among other brands, has been in the news even more than usual given the John Galliano scandal and the open Creative Director spot at Dior. But Soulja Boy’s more concerned with real versus fake Louis than the inner workings of Arnault’s huge company. In Louis Vuitton he sings, “Louis, Louis, all she keeps saying is Louis Vuitton, Louis Vuitton, Louis Vuttion…I came out the water, LV shades on swagging cross the border…Louis, Louis…LV Bags, LV pants with that LV sag.…It don’t make no sense why they LV fake, but mine’s real,” on and on and, well, you get the idea. The best part is, as WWD points out, that he calls Monsieur Arnault Robert at least twice on the album.