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TV ruled over today’s Fashion Week festivities. From the crane camera swooping above the seats at the Project Runway fashion show, to the bevy of reality TV stars making appearances (Kelly Bensimon, Ramona Singer, and not one but two Mob Wives), to onetime reality TV stars presenting their latest collection (Ally Hilfiger, of NAHM), the boob tube was ever-present. Malin Akerman gushed about the power of television while waiting for the Project Runway show to begin: “American Idol is one of my big ones. The one that Sharon Osbourne is on, America’s Got Talent, that’s a great one, too. I like those kinds, with performers, people who actually get to show their talent and make something out of their talent. I think it’s great.” Jennifer Love Hewitt, herself no stranger to the small screen, is already looking forward to the TV catch-up time she’ll have post-Fashion Week. At Project Runway she explained, “I have [this season] on my TiVo because I’ve been traveling—I get to do a marathon when I get home, which I’m excited about.”

She’s not the only one thinking about TV time; Louise Roe—fresh off of a live show streamed on Shopbop.com for Fashion’s Night Out—admitted that she’s a bit preoccupied with the upcoming launch of her collection for Home Shopping Network. “It’s on sale on the 16th, so I’m going to Florida to be on TV,” she said from the front row at Rebecca Taylor. “Do you know what’s scary? Apparently there’s a screen that shows you how much you’re selling. So you can tell if you’re bombing or if you’re selling out of something, which terrifies me a bit,” added Roe.

Planning on tuning in? Prepare to dial in quickly to place an order if you’re eyeing the olive green trench coat Roe wore to BCBG Max Azria yesterday. “I think,” said Roe confidently, “that will go.”

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