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Last month, Justin Bieber debuted uber-glittery nail polish from OPI. Now, he’s working on a fragrance called My World, which means your entire beauty routine can soon be Bieber-based. The tween popstar’s really taking an unexpected route to self-promotion.  No video games, no cereal boxes, not even a clothing line, instead he (or someone in his camp) is focusing on women’s beauty products. On the one hand, sure, girls are obsessed with him and will probably buy anything with his name on it, but who wants to smell like their crush? He’s stopping just short of 100% girly, and marketing the perfume through dog tags and bracelets infused with the scent instead of actual bottles. His fragrance launches at Wal-Mart after Thanksgiving, and if you’re wondering what it smells like, Bieber tells WWD that he likes Britney Spears’ scent, “It smells good.” The boy clearly did his research.