Kira Plastinina has already opened more than10 stores in Russia and plans to open at least 10 in the US, in the near future.

She has already opened a store in LA last year -- and Stardoll saw her new store in trendsetting SoHo, New York -- while we were covering NY Fashion Week.

The store was packed with customers and has a really playful touch with its decor.



The gilrish fantasy theme is front and center: bold, glittery and super sweet. Our favorite pick were the sporty, bedazzled, Bebe-influenced jackets, but there's lots to choose from. The store even has its own Dylan's Candy Bar as well as fun photo booths to record your visit, 

The t-shirt selection added an urban styling edge and the accessories are plentiful and  loads of fun.


I'm sure some of our Russian or New York or LA - living Stardolls have been to the stores!  Use the comments box to give the rest of us -- your inside scoop. Can't wait to read 'em.



For a little more Kira info (and on her very successful dad who backs the whole enterprise)  -- ABC did a story on her, where you get to see the girl, the glamor and ... the need to get your homework done every night.