- ElleGirl
First Look: LC’s New Line
Photo: Courtesy of MTV/Paper Crown
Lauren Conrad’s latest edition to her growing sphere of influence in fashion, a new line called Paper Crown, finally launched in stores this past Saturday. And there’s nothing not to love about it, especially the fact that the clothes have her name written all over them—we could totally picture LC wearing this collection herself. Each piece 100% screams LC’s distinct yet effortlessly cool style: maxidresses, silk blouses, tailored blazers, and other relaxed yet awesomely chic pieces. The spring lineup ranges from $69-$400, and is now being sold exclusively at Nordstrom, Fred Segal, Ron Herman, Planet Blue, and can also be bought online. So where did the name “Paper Crown” come from? We were wondering the same thing. LC told MTV: “When I was little I used to go to my grandmother’s and we would always play dress-up; but when I would go there, I wouldn’t have my dress-up trunk with me, so we’d make these paper crowns. That was our way of creating our own glamour—and that’s what we wanted the line to be like.” Lauren’s pretty proud of her new line, saying “Words cannot explain how excited I am about the launch of this line. The collection is full of wearable pieces that can be easily worked into any outfit.” We don’t blame her for feeling this way either, we think Paper Crown is much more on-trend, and wearable than the collection she did for Khol’s last year. Check out Paper Crown’s spring lookbook for more styles from the line. And be sure to watch out for LC as an up-and-coming designer in the future.
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