No one can accuse Eviana Heartman of not being thorough.  Bodkin’s environmentally-friendly designer combines style with (often-recycled) substance at her sustainable label season after season.  Now, she’s teamed up with natural skincare line Tata Harper, M.A.C. Mineralize and ABBA organic hair care to bring eco-chic to the next level. Backstage, Heartman explained the significance of the whole-package collaboration: “It just seems like a no-brainer.  The world of beauty is actually full of options.  It’s something I’m quite loyal to, and with beauty I think the lines are much clearer [than in fashion].  With beauty, it’s literally being absorbed into the skin.”


 For Bodkin, that goes right down to the pores themselves.  Rose and chamomile scents wafted as models were treated to Tata Harper facials before the show, leaving the girls dewy and prepped for makeup. Keeping with the minimalist aesthetic, M.A.C. Mineralize complemented the refreshed faces with a look that was all about the skin.  The team added a Skinfinish powder for a bit of polish, soft Pink Swoon blush on the apples of the cheeks, a touch of Sweet Satisfaction eye shadow and classic black mascara feathered on with a brush.  In a fun twist, the artists used a pencil in Painterly (available in June) to line the inside corners of the eyes, giving them a more casual look than the typical shiny white highlighter.  The overall effect was an easy beauty that can be dressed-up or down, and that translates well from the runway to real life.  Make-up director Nadine Luke assures that it’s a simple style to accomplish, and better yet, “The more it’s lived-in, the better it gets.”

Photo: Courtesy of Alexandra



 ABBA certainly got the “lived-in” memo: Their disheveled up-down ‘dos produced the perfect mix of princess and grunge.  Stylists brushed dry hair with boar bristle, pulling it into a low and loose ponytail with a center part and keeping the band far back to accomplish an undone appearance.  To create the illusion of being tucked into a jacket, pieces were then gently pulled from underneath and the side of the head.  When replicating this technique at home, they advise a root lift for volume, texture cream to enhance the hair’s organic feeling and lots of firm hold hair spray. Despite the ethics, it wouldn’t be a fashion show without the glamour.  Heartman confided, “The clothes are so much about reality and trying to make reality a little more special.”  So although everything from the dresses to the moisturizer was natural, it never forgot to just be pretty and—like the plum lip stain on all the models—just a little bit different. '

Photo: Courtesy of Alexandra