Caroline Trentini & Izabel Goulart for Express. Photo: Express

While the rest of the world is sweating, and counting down hours to the beach, the fashion industry’s busy previewing holiday collections. So Express found a novel way to earn everyone’s attention—a giant runway show in Times Square. This Saturday, July 23rd, they’ll attempt to break the Guinness World Record for most people on a single catwalk. The record is 521 people so they’re inviting the public to participate and offering t-shirts (that say, “I was a model for a minute!”), runway photos and a shot at gift cards in return. If you’re up for a Saturday in Times Square, just show up at 7th Avenue and 43rd Street at 9AM. If you’re more interested in watching a runway show than participating in one there’s that, too. At 9PM Express will stage its holiday runway show with professional models and, if the past is any indication, a CW-star-studded front row.  Photographers will be on hand shooting the runway for the campaign—so if you’ve been waiting to be discovered, now’s your chance!