Rag & Bone’s latest ad campaign “Girls by Girls” has the model not just posing for the photo, but being the photographer as well. They are formatted to look like the flyers you see at college campuses and on community bulletin boards, with the rip-able info for Rag & Bone at the bottom. The idea of course, is to up the cool and authentic street factor of Rag & Bone by plastering these across every available surface in a guerrilla-style ad campaign. With photos this gorgeous, we wouldn’t mind having our own walls covered with them also.

Photo: Courtesy of Rag & Bone

Photo: Courtesy of Rag & Bone

Photo: Courtesy of Rag & Bone

Photo: Courtesy of Rag & Bone