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Repetto Is Making A Fragrance

hace 158 meses


Photo: Repetto

Repetto’s enjoyed a resurgence in popularity over the past few years. The shoe company parlayed its classic dance roots into something a bit more high fashion, working on collaborations with brands like Opening Ceremony and Rodarte and celebrating their storied relationship with Brigitte Bardot with limited edition runs of the BB Ballet Flat in her favorite colors and prints. This year, their patent leather loafer (as seen on the runway at Honor) was a massive hit among the fashion pack. So now they’re launching a perfume. They’ve signed with Inter Parfums SA (they do scents for Burberry and Lanvin) to produce their first fragrance. After Repetto opens the 22 new stores they have planned for 2012, they’ll debut the scent in 2013, kicking off a 13-year partnership that should produce more than one signature scent. The CEO of Inter Parfums told WWD, “We believe that this universe offers real opportunities for creating a range of poetic, glamorous and ultra-feminine fragrance lines.” We smell a Fanning campaign in the making.
Publicado en:Elle
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