Elle.Stardoll
Angelina Jolie Poses for Louis Vuitton
Photo: Annie Leibovitz for Louis Vuitton
A few months ago rumors surfaced that Angelina Jolie would be the newest face of Louis Vuitton’s Core Values campaign. The campaign’s supposed to promote real Louis Vuitton-lovers in their natural settings—as though Annie Liebovitz just stumbled upon Sean Connery, Mikhail Gorbachev or Sofia Coppola toting their worn in Vuitton—to extol their original virtue: a love of travel. The established cultural figures are supposed to contrast with (and attract a different customer than) the house’s starlet and model-starring fashion campaigns so they’ve achieved a bit of a cross over with Jolie. The mom of six poses in Cambodia next to her perfectly aged Alto carryall—a style the brand doesn’t even produce anymore. “We are considering to re-edit it,” Vuitton’s EVP told WWD. It’s a good idea considering all of the promotion surrounding the campaign including exclusive videos with Jolie hitting the web later this week and a huge market buy ranging from newspapers to fashion and news magazines. As for that rumored $10 million check, Vuitton will only say that Jolie donated a significant part of her fee to charity. Color us shocked!
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