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Jason Wu to Target, February 2012

160 months ago


A look from Jason Wu's SS12 collection. Photo: Imaxtree

Now that the shopping masses have had one whole month to recover from the madness that was (is) Missoni for Target, the store’s ready to announce their next collaborator: Jason Wu. The twenty-eight-year old designer confirmed the rumored news to WWD this morning: “My collection for Target features clothes and accessories that are easily convertible from day to evening—sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.” Wu’s collection isn’t part of Target’s Go International program, like Rodarte’s and Proenza Schouler’s before it, instead it’s a standalone collection, which means it’s smaller than Missoni’s or Liberty’s and restricted to apparel and accessories—though we imagine his bright, flattering cocktail dresses will be just as dangerous to Target’s web servers. The collection will hit Target’s stores (and site) in February of next year.
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