Sarah Jessica Parker and Havey Weinstein at the Cannes Film Festival. Photo: Getty Images

If the money, the CEO, the president, and the famous face leave a brand, can it survive? Marios Schwab is the only semi-recognizable name left at Halston and despite his talent, the storied 70s brand may be worse off than ever. Earlier this week it was discovered that Sarah Jessica Parker had left Halston a few months ago. She’d been the President and Chief Creative Officer for about a year and successfully woven the brand into the second Sex and the City movie. Now, just a few days later, comes word that Harvey Weinstein’s left. It was only when he joined the brand, in 2007, that people started to pay attention—thanks to both his Hollywood and fashion connections (he’s married to Marchesa’s Georgina Chapman). He recruited Rachel Zoe and Jimmy Choo’s Tamara Mellon to consult before landing on Parker and designer Marios Schwab. In spite of all the losses, it sounds like the brand’s parent company Hilco is determined to keep going. WWD reports that Halston’s actually done quite well at retail (thanks in huge part to Parker) and Hilco’s just invested $7.5 million in new capital.