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Santigold & Spankrock for T by Alexander Wang

vor 156 Monaten


Photo: Dan Jackson for Alexander Wang

After all the snark caused by Alexander Wang’s winter ad campai—ahem, “image pieces,” it should come as no surprise that he’s shaking things up for fall 2011. Literally. The men’s and women’s T by Alexander Wang campaign features a bonus video of Santigold and Spankrock wearing Wang’s super-soft tees and dancing their hearts out to an exclusive remix of Santi’s new single “GO.” The brand hasn’t completely done away with their guerilla style posters though—Dan Jackson shot the Alastair McKimm-styled duo for photos currently being plastered across New York City. First Rye Rye for Prabal and now Satigold for Wang? This is one marketing trend we definitely endorse.  Click through to watch the video!
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