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LVMH Puts Mansions & Vineyards On View

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Photo: Louis Vuitton

At last month’s AmFar gala in Cannes last month, a Louis Vuitton makeup trunk was auctioned off with an added bonus—a tour of the Louis Vuitton factory in France. That alone was probably worth the many thousands of euro price tag to some. Despite an endless number of fashion documentaries and photo essays dedicated to sketches and inspiration, the real work, the foundation of what we see on the runway, is mainly hidden from public view. On October 15th and 16th LVMH will open 22 of its companies to those wondering what happens behind the scenes of a luxury heritage brand.  They’re inviting the public to tour a range of facilities including private homes, vineyards and workshops in France, Italy, Scotland, Spain and Poland. LVMH promises that all of their major fashion houses will be involved, too. Those interested in securing a tour will be able to sign up online, though room will be saved for walk-ins. And the best part is, it’s free!
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