An exclusive look at Diane von Furstenberg's customized tote for eBay's new campaign, "You Can't Fake Fashion." Photo: eBay

EBay, once a counterfeiter’s mecca, is cracking down hard on fashion fakes. The auction site has worked hard to ramp up their fashion presence over the past year: they’ve hired Andrea Linnet as Creative Director, Annabel Tollman as Brand Ambassador, invited Narciso Rodriguez and Derek Lam to design exclusive collections and devote front page space to other fashion folk nearly everyday. Now, they’re taking an active stand on an issue that’s especially close to the industry’s heart—fakes. On Monday, in collaboration with the CFDA, eBay will launch a campaign against counterfeit goods and stolen designs. Their tagline “You Can’t Fake Fashion” will adorn limited-edition totes retailing at $35 as well as bags customized by a slew of CFDA members including Diane Von Furstenberg, Tommy Hilfiger, Billy Reid, Tory Burch, Jason Wu, Marchesa, Rodarte and The Row, all of which will retail for $150. The practical and roomy canvas totes (hello weekend packing!) will be exclusive to eBay and all proceeds will benefit the CFDA.