Photo: Getty

At the end of last month we gave you a sneak peek at “Photo Mood,” “Applause,” and “Art Class,” three ‘vignettes’ Karl Lagerfeld directed in honor of Magnum ice cream’s stateside debut. Last night in Chelsea, the fruits of Lagerfeld’s labor were finally premiered in full, alongside his star, Rachel Bilson, at the Tribeca Film Festival. There was no better way to celebrate the Magnum motto “for pleasure seekers” than with the man who consistently re-defines decadence. As Elletra Weidemann told us, “He’s just a jack of all trades, if anyone can do this with ice cream it’s Karl.” Crystal Renn agreed, “Anything he does is going to be a hit, even if it has nothing to do with fashion. Does he even eat ice cream?” Karl in fact, a man who once dieted by only consuming Diet Coke and horse meat, doesn’t eat ice cream. After posing for pictures with a Chanel Couture-clad Bilson the Kaiser told us, “My doctor tells me that I cannot have sugar so really, I hate ice cream because I can’t have it, but I love the vanilla flavor.” He also does love advertising, which is why he was so excited to be involved in this project in the first place. “I do a lot of advertising and I love it,” he says. “If I weren’t in fashion I would be in advertising. I don’t have an agency though, maybe I should create an agency, no?” Though these “artful vignettes” (Karl’s words, not ours) were a little on the cheesy side, they garnered loud applause and praise from a crowd that included film, fashion and branding connoisseurs. Maybe a Lagerfeld ad agency isn’t such a bad idea? After all, he’s pushed cars, soda, couture, safety and now ice cream—and everyone eats it all up!